Built on Experience, Focused on You.
Integrated Commercial Services
Backed by Experience and Innovation.
Since forming in 1989, we’ve solidified our position in the marketplace as a provider of valeting, cleaning and dealership services of the highest quality.
We have grown consistently in that time and have never strayed from our value proposition: to have our service delivery led by management and exceptional working relationships.
In more recent years, we have been successfully supplying a range of additional dealership services, initially supporting our clients with added value, through combined service delivery, but expanding into a standalone area.
As of 2025, we are a truly national valeting provider, proudly supporting independent franchise groups, manufacturer-owned dealerships, and car supermarkets at more than 200 locations across England. Many of our longest-standing clients have trusted us for nearly two decades.
At Proclense Group, people come first.
Meet the People Behind Our Different
Approach to Vehicle Preparation
Whether you’re ready to book a service, request a callback, or simply want to learn more about how we work, just fill in the form below. A member of the Proclense team will get back to you promptly.
Prefer to speak to someone directly? You’ll find all our contact details listed below.
Senior Management
Dexter Lucas
Founder &
Managing Director
Dexter Lucas
Founder &
Managing Director
Dexter founded Proclense in 1989 when he saw an opportunity for a different approach to valeting through premium management and client services. Over the subsequent decades, our core ‘management-led approach’ remains the guiding principle we structure our business around today.
Russell West
Director
Russell oversees the day-to-day running of Proclense and brings a passion for business development. Over a 35-year career, he has held management positions in the Financial Services industry (Zurich and Prudential) as well as undertaken business consulting roles. In his 19 years at Proclense he has upheld and nurtured the core principles the company was built on and been the figurehead of internal and external growth.
Brad Lucas
Head of Operations
Brad has spent over 30 years in the vehicle preparation industry. His drive, understanding and commitment have seen him rise to Head of Operations and his experience is invaluable. Since taking the role, Brads significant insight into service delivery, customer expectation and operational excellence has played a key role in the growth of Proclense and continues to be a key senior leader of the company.
Field Operations
Dan Robinson
Operations Manager
(East Anglia & Central)
Henry Abruquah
Operations Manager
(West Midlands & North)
Joe Williams
Regional Account Manager
(South)
Head Office Team
Brooke Lucas
Finance Manager
Laura Malins
Business Manager
Alex Pitcher
Commercial Manager
Leah Smith
Accounts Administrator
Grace Flynn
Office Administrator
Mia Lucas
Commercial Executive
For expert vehicle prep and site support
Partner with a Team That Understands
The Demands of Your Dealership.
Prefer to speak to someone directly? You’ll find all our contact details in meet the team.
Welwyn,
Herts AL6 9EQ
Tel: 01438 840022
Fax: 01438 840071
Email: info@proclense.com